Black zongzi of Mojiang river

墨江黑粽(實物展示)

這是一個衍生性較強的農特產品品牌,該品牌主推的特色產品是一款具有濃烈地方氣息的糯米加工食品,主料運用的是云南墨江盛產的特色黑米、紫米以及宣威的火腿,通過家傳工藝特制而成的黑米粽子。這也是我們端午節常吃的粽子,只不過這款粽子常年都可以買到,也算是一種傳統食品里的快消品。由于該品牌的發源地是浙江,應品牌主的需要,所有產品體系及品牌形象繼續走傳統的中國風調性,主要從設計和形式上做升級和突破,同時又需要以最低生產成本來制作。綜合諸多因素之后,包裝材料選用了成本不高的牛皮紙和瓦楞紙,再結合部分工藝進行制作,設計上以綠色粽葉為主題進行創作。同時,結合原創手繪將新的包裝形象以另一種全新的面貌呈現出來。

這是一個衍生性較強的農特產品品牌,該品牌主推的特色產品是一款具有濃烈地方氣息的糯米加工食品,主料運用的是云南墨江盛產的特色黑米、紫米以及宣威的火腿,通過家傳工藝特制而成的黑米粽子。這也是我們端午節常吃的粽子,只不過這款粽子常年都可以買到,也算是一種傳統食品里的快消品。由于該品牌的發源地是浙江,應品牌主的需要,所有產品體系及品牌形象繼續走傳統的中國風調性,主要從設計和形式上做升級和突破,同時又需要以最低生產成本來制作。綜合諸多因素之后,包裝材料選用了成本不高的牛皮紙和瓦楞紙,再結合部分工藝進行制作,設計上以綠色粽葉為主題進行創作。同時,結合原創手繪將新的包裝形象以另一種全新的面貌呈現出來。

This is a brand of agricultural specialty with strong derivatives. The main product of this brand is a kind of glutinous rice processed food with strong local flavor. The main material is black rice zongzi, which is specially made through the family handicraft with black rice, purple rice and xuanwei ham produced by yunnan mojiang.This is also the Dragon Boat Festival we often eat dumplings, but this zongzi can be bought throughout the year, is also a traditional food in the fast consumer goods.Because the birthplace of this brand is zhejiang, answer the need of brand advocate, all product system and brand image continue to follow traditional Chinese wind tonality, basically do upgrade and break through from design and form, need to be made with minimum production cost again at the same time.After a comprehensive consideration of many factors, the packaging materials choose the kraft paper and corrugated paper with low cost, and then combined with some processes to make, the design of green zongye as the theme for the creation.At the same time, combined with the original hand-painted new packaging image to a new look.

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